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I’m not sure how to pronounce Moses Gunesch’s last name.  Is the stress on the first syllable or the second?  He’s simplified things for us by mercifully naming his website “MosesSupposes.com." But I do know how to pronounce his super hero name.  Flash Master. 

Moses is the creator of The Fuse Kit, a powerful animation, event-sequencing, and BitmapFilter toolset for Flash coders.  It’s revolutionized the laborous process of scripting a sequence of events and effects in Flash’s Actionscript.  While Fuse is built on the pioneering work of Robert Penner, Ladislav ‘Laco’ Zigo, Danilo Sandner and Björn Wibben, Moses gets the credit for pushing the envelope.

Moses offers The Fuse Kit for free download but this Flash coder will be making a donation to his beer fund.  Cheers Moses.

Since its debut in 1995, Javascript has had a bad rap with web developers.  It’s not that the versatile scripting language wasn’t useful; on the contrary, Javascript let developers manipulate web documents on-the-fly, adding life to what had been static html pages.  For example, the ubiquitous image rollover, a key Javascript capability, made its first appearance then.  With that effect and others powered by Javascript, the web would never be the same.

But there were problems with the language, big ones.  Early versions of Javascript from Netscape and Microsoft weren’t strictly compatible and the language’s relative simplicity had every designer dropping Javascript into her pages.  The result was a certain chaos as powerful Javascript-enabled effects were implemented without attention to their reliable function in all browsers.  There was also the matter of website usability, or “disusabilty” for some Javascript-laden sites.  Consider the Javascript-enabled pop-up window--a valuable tool but one that has been devalued over the years in the torrent of uninvited pop-up ads.

Much has changed, though, in the last eleven years.  Modern browsers are now reasonably consistent in how they handle Javascript and a new revolution has flickered into existence at the web’s fringes.  It goes by the name of Web Standards. 

The Web Standards gang is pushing the adoption of eXtensible Hyper Text Markup Language (XHTML) and Cascading Style Sheets (CSS), two robust technologies that separate the semantic structure of a web page’s data from its ultimate presentation.  The two promise to dramatically reduce the size of web pages and to ensure a consistent web experience for web surfers using any browser.  You can read more about the movement here: www.webstandards.org.

There’s a third leg to the Web Standards revolution that has received less attention.  It goes by the name of DOM Scripting and it promises to finally restore Javascript’s good name.  DOM Scripting focuses on using unobtrusive Javascript that doesn’t mess with the finally honed markup of XHTML and that doesn’t aggravate website usability the way early use of Javascript did.  A great introduction to the DOM Scripting comes from Jeremy Keith, a web developer from Brighton, England.  His book, DOM Scripting: Web Design with JavaScript and the Document Object Model, is an excellent introduction to the subject and highly recommended by MediaFatigue. 

If DOM Scripting takes off (and we hope it does), Javascript may yet be invited to the party as an honored guest. 

Pop quiz: how many of you know what a favicon is? 

No, it isn’t a type of Star Trek convention.  Actually, as a websurfer, you’ve probably seen hundreds of favicons.  They’re the little icons that pop up next to urls in your browser’s address bar.  The MediaFatigue favicon (or “favicon.ico file” if we want to please the sticklers) is a small blue square containing the letter M in white. 

Jennifer Apple at PhotoshopSupport.com has written a concise article on how to create favicons using Photoshop.  Find it here. 

The new LEGO Mindstorms NXT robot building system has been out for a few weeks now and the first returns are in: it’s a hit!  One Amazon reviewer wrote, “I am thrilled with NXT.  It is all I expected and more.” Another writer said, “All in all, this thing is very impressive, has lots of staying power, and since it supports MacOS X, I’ll actually use it, and will most likely pull out my old Mindstorms and combine parts.  Thanks, Lego—keep up the great work!”

Warning: shameless plug approaching at high speed.  One reviewer wrote, “The help system is well done and actually helpful.” Thanks for the compliment.  I had a great time writing the help system and secretly feared that it would be the one thing that users hated.  I can rest easy now.

Update: Ars Technica gives Mindstorms NXT a 10!  Here’s their review.

Lee Brimelow should get a medal (or a brown bag of cash) for his Flash tutorial site at www.gotoandlearn.com.  It’s a treasure trove of advanced techniques for Flash developers and it’s all free—a welcome respite from the rude crowd of pay tutorial sites popping up on the web. 

The material is fairly high-end so expect to be confused if you’re a newbie to Flash.  But if you’re over the beginner’s hump and have dabbled with Actionscript, you’ll find his 5-10 minute video tutorials simply engrossing.  Kudos to Lee. 

Task-oriented users don’t pay attention to images on web pages.  This was one of findings reported by Jakob Nielsen and Kara Pernice Coyne at Nielsen’s Usability Week conference in San Francisco on June 22nd where they presented the results of their first eyetracking study on website usability. 

Eyetracking is a technique used to determine where a person is looking.  By using a lightweight headset fitted with small cameras, it’s possible to track the movements of a user’s eyes and note what the pupils are doing while the user is looking at a particular feature.

Laura Ruel, a contributor to the E-Media weblog from Poynter Institute and an attendee at the conference, reported that: “According to [Nielsen and Coyne], images that do NOT attract attention share these traits:

• Generic/stock art
• Off-putting, cold, fake, too polished or “set up"
• Not related to content
• Look like advertisements
• Low contrast in terms of color—crisp

“Meanwhile, images that DO get attention share these traits:

• Related to page content
• Clearly composed and appropriately cropped
• Contain “approachable” people who are smiling, looking at the camera, not models
• Show areas of personal/private anatomy (Men tended to fixate on these areas more than women—really!)
• Items a user may want to buy

Although Jakob Nielsen can be a bit heavy-handed in what works and doesn’t on the web, these look like common-sense results.  And no big surprise concerning men and private anatomy— some things in life are constant. 

Other links about eyetracking and web usability:
Digital Storytelling Effects Lab
Results of Poynter’s Eyetrack III